Google Analytics

Google Analytics is a web service offered by google that track and reports user's visit on your web page. This service is available for all who have google account. You can see the geographical location of your visitors and which language they using. We can see the number of page views and duration of user's visit. You can track everything related to your sites, ie how much traffic your site has, where the traffic is coming from.

How To Use Google Analytics?

1. Sign in to Google Analytics with your Google account
2. Click the admin button on the left side bar of your dash board
3. Select an account
4. Click on drop-down menu to create a property
5. Click on the website option and add your site's name and URL
6. Choose your industry and time zone
7. Click on Get Tracking ID
8. Install tracking ID on your website
9. Paste the tracking ID in the analytics and web property of other option of the blogger
10. Paste tracking code in the theme section of the blog
11. Save the theme

Google Webmaster Tools

Google webmaster tool is also know as Search Console. It is a set of tools for web masters. Google webmaster Tools helps you to identify issues with your sites and let you know if it has been infected with malware. Google webmaster tool proposes insight and tools about your errors, meta data, keywords and more.

 verifying Website Using Google Webmaster Tool

1. Search for google.com/webmaster/tools

2. From home screen select Add a property

3. Select crawl and fetch as google

4. Copy the URL to webmaster then click fetch

5. To fetch a post, we need to copy rest of the URL and paste it in to the text field next to the base URL and click fetch.

On Page Optimization

On Page Optimization

Search Engine Optimization can be divided in to on page optimization and off page optimization. On page optimization is the process of optimizing web  to rank higher. In order to get more traffic in search engine, we optimizes both content and HTML source code of the web pages. On page optimization helps users to understand the exact content of the web pages.

On Page Optimization Techniques

Title tag

The title tag of the web page is stands for accurate and concise description of a page's content. Google displays 50-60 characters of a title tag with 512 pixel width. Title tag must contain the focusing keyword and it must be attractive. Full capital letters are not allowed in title tag. First letter of every words can be capital. Spelling mistakes and grammatical errors are not allowed.  The most important thing is, the title tag must be unique. HTML has different heading tags like h1,h2 and so on. The h1 is considered the important tag, because if there is web page without title tag, google will take h1 as title.

Meta Description

Meta descriptions are HTML attributes that provide concise summaries of web pages. It varies between 155-160 characters. It always good to include focusing keywords in the meta description and keywords must be relevant and attractive. Meta description must be unique. But the content on the page can be similar to the meta description. Meta description has a large impact on Click Through Rate(CTR). The simplest definition of CTR is the percentage of people who clicks on web page after seeing it.

Body Section Optimization

Contents in the web page is very important to search engine optimization. Contents must be broken up to paragraphs. Headings should be keyword rich so that search engine can understand your contents easily. Include only one h1 in one page, use a relevant keyword in it with 7 to 8 words. Headings and minor headings can be given using h2 and h3.

Keyword Optimization

Keyword optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engine to your website. For better optimization:

• The title should contain the focusing keyword
• There must be keywords in the links(anchor text)
• Optimize keyword of the image in your web page

Keyword Density

Percentage of keyword used in the content is called keyword density. Keep keyword wisely in your content and try to keep keyword density in the range 2-5%.

Image Optimization

Using images with in your content is very appealing to the readers. Important things to be noted while optimizing images are:

• Name your image in a descriptive way
• Optimize alt-tag for the image
• Use srcset if possible
• Reduce file size for faster loading
• Add caption for easy scanning of pages
• Do not break the left reading line with an image.

Authorship

Editorial power of the web site is also known as authorship. Google authorship is established when you link your google+ profile with your content. Google authorship should not be established to your entire websites or home page. Authorship is meant for single articles

History And Evolution of SEO

SEO - History And Evolution

Search engine optimization is the process of getting traffic from the natural search results on search engines. Google was founded by Larry Page and Sergey Brin while they were college students. Google mainly uses three steps for optimizing web pages named crawling,caching and indexing.scanning of web pages for relevant search is called crawling. After crawling google bot takes a snapshot of scanned web pages and will be save to google's database  is called caching. The production of result according to  search  is called indexing. First time google was niche specific that means,the importance given to content of the web page. In that situation web masters practiced keyword stuffing(loading web pages with keywords) to manipulate site's ranking in search results. Keyword stuffing is one of the  black hat SEO techniques. 

Black hat SEO

Black hat SEO refers to unethical practice for ranking the websites. In this strategy webmasters focuses only on ranking, and does not try to maintain the quality of web pages. Google changed content specific ranking strategy to link specific due to lots of un ethical activity. Web sites having highest number of links from another websites became ranked first. Link specific again changed to quality link specific.

Passing the juice: Websites having highest page rank(ranking of website by google according to quality of web pages) start to sell links to another websites. Those websites who sells the links got reduced their ranking.Links can send without losing equity by using the attribute "no follow".

Bounce rate: The percentage of users visiting only one page of the website.

Social media signal: Ranking of website on the basis of overall social media activities.

                                      Major Updates By Google

1. Google Panda(2011): Google panda was launched in 2011. This update is  against content spamming such as content duplication,content spinning, thinny pages and using contents having less quality.

• Content duplication: Copying content from another web sites.
• Content spinning: Repeating same sentences in different pages.
• Thinny pages: Web page having less contents.

Panda 4.0(2014):  Websites having content  duplication has been removed from results. This update is a search filter used to stop websites having content duplication.

2. Penguin update(2012): Update against link spamming. After the release of penguin update, sites that have take action to remove bad links. Sites that are not previously caught get trapped after penguin update. Link spamming contains:

• Link exchange: Exchanging links from different websites.
• Link farming: Producing links by using programs.
• Comment farming: Adding links in comment boxes.
• Wiki spamming: Taking links from Wikipedia.
• Using less quality links from directory

3. Pigeon update (2014): Update related to local SEO. It provides optimization for locally visible products or business. It provides more accurate and relevant search results more closely to search engines. The new change in the algorithm helps to improve their location ranking during search.

4. Hummingbird update(2013): Hummingbird update brings semantic search results. Through this update, system can sort all the information about the searched keyword and brings accurate results for users.

5. Rank Brain update(2015): Advanced version of hummingbird. Search results are obtained using AI machines.

6. Parked domain update(2012): Update against parked domain(website having no data).

7. Exact Match update(2012): Google removed websites having address same as focusing keyword and less quality ranking.

8. Pirate update: Update against duplication of multimedia files.

9. Mobile Giddon update(2015): Google made a mobile friendly update states that text in the website must be readable without zooming or double tap.

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